“My what?” you ask. Well, I’ll just tell ya.

This past week I really cowboy’d up. I took a trip up to Pendleton Oregon with my mom to attend the 100^th anniversary of the Pendleton Round Up. In case you didn’t know, this rodeo is one of the 10 largest in the world and is kind of a big deal in my family as my mom was once a princess on the Roundup Court. We had a blast the whole week catching up with all of her friends from the past, attending all of the events, and of course watching the buckaroos wrestle, wrangle, rope, and race. And through it all Kay was truly a star with fans continuously asking about her appearance on the roundup court years ago.

I took hundreds of pictures and even hours of videos with my flip video camera but throughout the whole experience there is just one thing that keeps running through my head, over and over, “Let ‘er buck!” It’s the tagline, slogan, and theme of the Pendleton Roundup and everyone says it. I must have heard “Let ‘er buck!” two thousand times over a three day period. I must have read it another thousand times on signs, banners, posters, window murals, and even t-shirts. The announcer at the rodeo said it. The current Round Up Court princesses were yelling it out during the parade. It even popped up on the screen of my car radio dial. This slogan was every where and it is now firmly stuck in my head!

So here’s my question to you. Do you have your saying, mantra, or slogan that represents your mission, your goal, or what you are driving towards with your business?

Jim Collins, in his book Built to Last talked about the concept of establishing a BHAG or Big Hairy Audacious Goal. “A true BHAG is clear and compelling, serves as unifying focal point of effort, and acts as a clear catalyst for team spirit.” Great companies and leaders use this concept of BHAG to focus their employees and to keep the ship on track and focused in the right direction.

Here are a couple of quick examples,

· Ford: “Democratize the automobile” (early 1900′s)

· Nike: “Crush Adidas” (1960s)

What do you use to keep yourself and your team focused and on track? I suggest setting a BHAG and creating an accompanying theme, mantra, or statement that is easy to remember, sticks in your head, and gives you focus and energy.

Also, as far as I’m concerned, feel free to copy, steal, pirate, and pilfer those that you’ve heard or read before. As long as it works for you, represents your mission, and will fire you up to get moving then I say, “Let ‘er buck!” Actually, I think I’m going to make mine…

“Git ‘r done!”

Coach Troy

P.S. I would love to hear what your BHAG tagline, mantra, or slogan is. So feel free to email over yours. If I hear some real good original ones I’ll compile them and post in a future mailing.

P.P.S- If great companies with a high level of success do it, it must be effective!Would you like to know what else the masters of success do to get big results? This week at the Million-Dollar Business Strategies and Secrets Program I’m going to reveal this well known but highly overlooked secret.

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Friday, September 24^th, I will unveil brand-new secrets and strategies that you can use right away to grow your business to a million-dollar success.

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